While a top app-store position may drive a good set of new users to your game, game developers around the world will tell you that the larger challenge is to keep an existing user base engaged on the game. In-game user retention - Daily Challenges/Loyalty bonus Even the game dynamics around power-ups remains consistent across updates. Across game versions, users on Subway Surfers maneuver their way through obstacles and collect coins in the process. It can be bothersome for the user if the game objectives on an update or a new level are unrelated/different. While it is important to give a fresh look and feel to the game with updates/new levels, it is also critical to keep game objectives consistent. Keep game objectives/mechanics simple and consistent across updates The studio dedicates a team of artists, developers, testers and so on to focus solely on updating game versions and ensuring that the game remains fresh. There are new city-specific characters, skateboards and so on. For a jaded subway Surfers user, there is a whole new look and feel to the game, while the ground rules for game play still hold. A Subway Surfers game update for instance involves a totally new game location (new city) every 3-4 weeks. Pick any evergreen gaming title and you will find that the latest update to the game is no older than 30-45 days. Launched in May 2012, the game continues to feature in the list of top downloaded games. The game was co-developed by Denmark based Kiloo and Sybo Games. Subway Surfers is an endless running casual mobile game, downloaded almost a billion times across platforms. Subway Surfers and understand the elements which make them tick on a super competitive app store. Here is an attempt to unpack one such super-title. However, there are few games that are always at the top in of the app-store charts and are always in a user’s consideration list.ĭo you have a mobile app? Interested in monetizing it? Reach out today to learn more about how we can help! The past few years have seen many garage (read indie) games achieve blockbuster status, Flappy Bird or Ketchapp’s 2048 come to mind. If you love playing games on your smartphones like I do, it is also likely that you periodically check out the top apps/games on the store, in search of your next addiction. Updated JCheck out this case study to learn more about how we helped Kiloo boost ad revenues by 20% ! Why Subway Surfers Continues To Be A Top Title
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